Clean and green, wholesome and healthy, New Zealanders are keen producers of organic food, wine and beer. Many chefs believe that the taste of organic produce is superior, while others support organic farming's environmentally sustainable practices. A passion and enthusiasm for nature and the environment is what drives the organic farmers, horticulturalists and vintners.

Along with organic production, many New Zealand manufacturers have a commitment to reducing negative effects on the environment, by using minimal packaging, and recycling where possible.

With geography spanning white to black sand beaches, mountains, thermal mud pools and geysers, plains, forests, rivers and lakes, and volcanic plateaux, New Zealand's scenery leaves nothing to the imagination. More than 30% of the land has been set aside in national parks, reserves and special heritage sites to preserve the country's ecological heritage. New Zealand has thirteen national parks featuring relatively untouched landscape, that are home to ancient forests and landforms, rare birds, and creatures that have survived since prehistoric times.

There are plenty of opportunities to explore New Zealand's unique environment, on land and at sea, with a growing eco-tourism industry aiming for ecologically friendly tourism models. New Zealanders are ecologically aware, and both Maori and Pakeha treasure the natural environment.